Director, Marketing & Promotions Resumes in US-California-Los Angeles: Julie

Director, Marketing & Promotions Resume

Contact Candidate

Name:

Julie

Location:

US-California-Los Angeles

Experience:

Most Recent Job Title:

Director, Marketing & Promotions

Objective:

A passionate environmental steward with extensive experience in consumer marketing and brand management looking for an opportunity to contribute to the growth and success of an environmental organization.

Resume Text:

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MARKETING & BRAND MANAGEMENT LEADER

Certified green building and marketing professional with an entrepreneurial spirit skilled at driving brand awareness and revenue through strategic marketing initiatives and corporate alliances. A leader with a broad base of experience in marketing, operations and creative development who gets results with limited resources.

RADIO DISNEY – The Walt Disney Company

2003 – 2009

National Radio Network for Tweens and Families Los Angeles, CA

DIRECTOR, MARKETING & PROMOTIONS

Led cross functional marketing & promotions team responsible for brand strategy, advertising, sales promotions and station operation guidelines for 42 owned & operated stations. Devised creative sales and marketing solutions in a highly regulated broadcast environment. Managed team of 5 through multiple leadership and business strategy changes.

• Brand Strategy – Developed marketing initiatives, strategies and programs utilizing consumer research, competitive trends analysis and internal metrics. Created guidelines for brand consistency across network and vast station group geography.

• Corporate Alliances & Synergy - Responsible for creating, developing and executing mutually beneficial programs with Disney lines of business, Corporate Alliance partners, and third-party promotional partners to achieve stronger marketing and sales impact and generate measurable results for Radio Disney and The Walt Disney Company.

• Training & Operations – Streamlined delivery and communication of marketing collateral, brand strategy and creative assets as the lead architect for web-based Intranet portal, Radio Disney Resource Center, that provided information on-demand to network and station employees. Created first formal station training guidelines for employees of 42 owned & operated Radio Disney stations across the country.

• Media Planning & Buying - Managed annual budget of nearly $2 million for national advertising campaigns that included outdoor, online, in-theatre, in mall & TV advertising. Achieved significant added value exposure through co-op programs and strategic media partnerships with Disney Channel, Walt Disney Records, & Disney Online during key ratings periods.

• Ad Sales Marketing - Created multi-user sales collateral tool kit for national and local ad sales teams featuring customized case studies and consumer research. Produced videos for B2B sales presentations including creative concept development and storyboards. Oversaw creative development of direct mail pieces, targeted B2B and B2C email newsletters.

• Promotions & Events – Concepted and led “TEAM GREEN” initiative to promote environmental stewardship through grassroots events and strategic partnerships with Radio Disney network and station group. Developed first-ever local sales promotion framework that successfully leveraged the synergy partnerships throughout Disney, ABC & ESPN and increased sales 45% in the first year of implementation with significant sales impact subsequent years.

THE EVENT NETWORK

2002- 2003

Event Production and Travel Incentive Agency Los Angeles, CA

SENIOR DIRECTOR, BUSINESS DEVELOPMENT

Recruited to play a key role in start up phase of full service event production and travel incentive agency. Managed a team of specialized freelancers and vendors and developed operational guidelines for program execution.

RPMC, Inc.

1995-2002

Promotion Marketing Agency serving Fortune 500 Clients

Los Angeles, CA

SENIOR DIRECTOR, LOCAL MARKETING

Senior member of full-service marketing agency responsible for new business development, project facilitation & systems development. Led account teams that provided consistent delivery of services to clients during a time of rapid organizational growth.

• New Business Development –Consistently exceeded individual sales goals by more than 30% annually. Key team member in charge of growing agency capabilities to full-service event marketing, media promotions, enhanced travel incentives and sweepstakes . Developed internal agency process by creating operational guidelines for emerging services.

• Event/Mobile Marketing – Formulated implementation strategy including consumer activities, promotional activation and publicity. Identified opportunities in local markets to leverage events and offset expenses. Compiled post-event analysis including event documentation, consumer awareness studies, & ROI data. (Some clients included Universal Studios, Universal Studios Hollywood, Universal Studios Home Video, Namco, Columbia Tri-Star Television, Seagram Americas, Nissan North America)

• Radio Promotions – Liaised with in-house media division on promotions involving radio including station selection, campaign development, negotiation, on-air copywriting and comprehensive performance recap. (Some clients included: DIRECTV, EMI Music Distribution, Universal Studios Home Video, & Game Show Network)

• Sweepstakes Management – Administered numerous national sweepstakes on behalf of high-profile clients that included COPPA compliance procedures, registration and bonding guidelines.

• Consumer/Incentive Travel Promotions - Developed integrated consumer/incentive travel programs as a 360 solution for clients to utilize with sweepstakes, client or employee incentives. (Partial client list included: Chancellor Media Corporation, DIRECTV, ABC Television, Nintendo, Blockbuster, CBS Television, ABC Radio Networks, AMGEN Pharmaceuticals, Vivendi Universal, Clear Channel Communications, Infinity Broadcasting)

GLOBAL SATELLITE NETWORK

1991-1994

Leading Provider of Syndicated Radio Programming

Los Angeles, CA

SENIOR MANAGER, AFFILIATE MARKETING

• Developed and managed affiliate marketing campaigns to increase growth and awareness of syndicated portfolio.

• Managed integrated campaigns including customized programming and promotional development, and third party partnerships across affiliate territories.

• Created marketing partnerships with national advertisers that leveraged affiliate station inventory for added value exposure beyond paid advertising inventory.

RADIO & RECORDS

1988-1990

Leading Trade Publication to Radio & Music Industries Los Angeles, CA

ASST., SALES & MARKETING

• Worked with senior marketing executives on implementation of “Salem Soundwaves”, a consumer promotion driven through local media and grassroots marketing.

• Maintained weekly “Marketplace” segment in publication that included small space advertising, resource directory and subscriber services.

• Coordinated content from editorial and advertising staff on “Ratings Report & Directory”, an annual directory that aggregated ratings and research and showcased industry service providers.

OTHER EXPERIENCE 1990-1991 & 1994-1995

Independent World Travel

Africa, South America, South Pacific, Southeast Asia, Australia

EDUCATION & CERTIFICATIONS

San Diego State University, San Diego, CA

Bachelor of Arts – Major: Speech Communication / Minor: Broadcast Journalism

CGBP: Certified Green Building Professional – Build It Green – August 2009

LEED Green Associate – US Green Building Council – Coursework Completed - October 2009

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